Havells

The Objective
•IIncrease visibility (Brand, corporate and personality); Penetration in the newer markets (Newer products & categories). Reinforcing ‘Make in India’ story and Thought leadership
•Positioning Havells as the first mover in Corporate Social Responsibility and Business sustainability in the FMEG sector. Moreover, maintained internal communication driving employee engagement.
•Managing CMD and JMD communication for both internal and external environment.

​The Strategy
•Extensive national & regional PR build-up and deepening media relations exercise. Brand and marketing stories highlighting uniqueness of the brand, innovative marketing strategies adopted etc. and also reintroduced the website to reach millennials
•Proactively reaching out to government and district administration for strengthening the make in India story. Curated and executed the CSR and Sustainability roadmap for the company aligning with the business objectives.
•Large-scale events like dealer meets, plant launches, media conferences and influencer events and writing compelling content for Chairman and Managing Director, Channel Partner communication, Annual Report and Sustainability Report and website.

​The Impact
•Started Communications, CSR & Sustainability departments; 80Cr+ AVE (Advertising Value Equivalent) from Rs 5Cr Enhanced digital and social media presence for the company.
•Made the organization Water Positive, Wood & Paper Negative, Zero Discharge Plants.
•Havells ranked 6th best Sustainable Company globally as per Dow Jones Sustainability Index and the only Indian Electrical company to enter Emerging Markets Index.
•Conceptualized the CSR model around Children and elevated it from mere mid-day meal to holistic development of a child. Introduced new programs to augment the company’s CSR objective. Won various awards from government of Rajasthan, CRY, PHDCCI etc