Where we put our thinking on the record.
Why reputation is now a balance-sheet item
By ThinkQue Consulting For a long time, reputation was filed under soft. That filing has become a commercial mistake. Ask a chief financial officer where
ESG before the acronym
By Anil Sharma, Founder, ThinkQue Consulting I was doing this work before it had a three-letter name. The name helped. The intent mattered more. When
India’s disclosure decade
By ThinkQue Consulting With BRSR, India has made sustainability a matter of public record. That changes the communication job as much as the compliance one.
The crisis you could see coming
By ThinkQue Consulting Most crises are not bolts from the blue. They are known risks that no one was watching closely enough. When a crisis
Why media is only 20 percent of the work
By Anil Sharma, Founder, ThinkQue Consulting We built ThinkQue on a deliberately unfashionable idea, that press coverage is the smallest part of what communication is
Purpose that survives the audit
By ThinkQue Consulting The test of a CSR programme is not how good it looks in the report. It is whether it would still stand