By Anil Sharma, Founder, ThinkQue Consulting At some point in a company’s life, its founder becomes one of its most powerful communication assets. Most leave that asset unmanaged. I spend a good part of my work advising leaders on how they show up in public, and I want to say something that sounds immodest but …
By Anil Sharma, Founder, ThinkQue Consulting We built ThinkQue on a deliberately unfashionable idea, that press coverage is the smallest part of what communication is for. People sometimes assume a communications firm is really a media firm. Get the coverage, count the clips, send the report at the end of the month. For a long …
By Anil Sharma, Founder, ThinkQue Consulting I was doing this work before it had a three-letter name. The name helped. The intent mattered more. When I led corporate communications, corporate social responsibility and sustainability for one of India’s most recognised brands, no one used the term ESG in a boardroom. We talked instead about doing …